6 Things That Steal Your Memory

And the little-known nutrient that gives it back.

Forgetting is frustrating…and maybe a little scary when you realize it’s happening more than you thought.

You can’t find your keys. The jacket you need is still at the cleaners. For the life of you, you can’t remember your neighbor’s name.

All of those little memory slips feel like they’re adding up. You may just chalk that up to being busy or getting older, and you may think it’s just something you’ll have to live with.

But the truth is, your memory…your ability to recall the things you need to know…has been stolen.

Every day you encounter memory thieves. They can affect your recall capabilities on a cellular level, and some of them are practically impossible to avoid.

Luckily, there’s a simple way to thwart them so you can remember more quickly and easily. No more embarrassing slip-ups because you forgot the name that’s just on the tip of your tongue.

One simple but powerful natural nutrient can take on those memory thieves, giving you back access to your brain’s data storage and jump-starting your memory, mood, and focus.

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Know Your Memory Thieves

Your life brings you into near constant contact with at least one memory thief—probably several—every day. Their effects can accumulate, too, making it even harder to remember things.

When you know which things can tax your brain’s memory centers and processes, you can take steps to stop them in their tracks. Here are the top six memory thieves that you’re probably dealing with.

1. Stress

Stress can literally change your brain activity, including how you store and retrieve memories. Research shows that the stress hormone, cortisol, impairs memory retrieval even in young, healthy subjects.[1]

2. Aging

You can’t avoid it. Every minute of every day you get a little bit older, and that can affect your memory and brain power. Aging has been linked with increased oxidative stress and decreased blood flow to the brain, both of which can rob your memory.[2]

3. Pollution

Pollution can take an unexpected toll on your brain cells, and that can slow down and interfere with memory retrieval. New research indicates that long-term exposure to pollution may be a risk factor for dementia. Air pollution has been shown to increase inflammation and oxidative stress which can affect brain circulation and reductions in white matter volume—the nerve fibers (called axons) that let your brain cells communicate. That can slow down your memory and processing speed.[3,4]

4. Plastics

Plastics, specifically microplastics, are memory thieves that no one really talks about, but they’re among the worst potential culprits. Cutting edge research shows that even three weeks of exposure through drinking water can reduce production of proteins that support brain cell activity that can affect memory.[5]

5. Pesticides

Pesticides can take a huge toll on your memory and focus, and we’re not talking big doses (like getting showered with them). Turns out that very low doses, like the trace amounts people consume daily in their food, over a long period of time affects brain cell survival and contributes to memory issues.[6,7]

6. Insomnia

Insomnia, even once in a while, can drain your normal memory capabilities. You know how your brain just seems slower and foggier when you’re running low on sleep? That’s because sleep deficits can decrease brain power, affecting memory, focus, and judgment.[8]

Pensive thoughtful senior lady holding head sitting on couch, memory and focus problems

What Memory Thieves Do to Your Brain

Memory thieves can affect your brain cells, brain power, and memory in critical ways:[9,10]

  • Creating free radicals that cause oxidative stress, which could affect brain blood flow and harm brain cells.
  • Breaking down the fragile phospholipids that safeguard your brain cells, which interferes with cell health and communication.
  • Reducing cellular energy production—called ATP (or adenosine triphosphate)—which slows brain activity, especially in the area responsible for memory
  • Decreasing production and function of key neurotransmitters that affect mood and memory

All of these consequences can make your brain feel murky and your memory sluggish.

But with the right nutritional support, you can intercept memory thieves and render them powerless so you can experience focused brain power and radiant recall.

Citicoline: The Brain-Protecting Nutrient

You may not have heard of citicoline before, but it’s a nutrient your body uses every day to support and optimize your brain health. Citicoline, also known as CDP-choline, has been used by the medical community for decades for cognitive support. When you consume it, citicoline breaks down into choline and cytidine, two nutrients your body relies on in a multitude of ways.

Citicoline has been shown to support cognitive health and memory by:[11,12,13]

  • Increasing blood flow to the brain, which support crucial oxygen and nutrient delivery to brain cells
  • Helping create phospholipids, needed to form brain cell membranes
  • Contributing to acetylcholine production, a key neurotransmitter necessary for learning and memory
  • Protecting brain cell integrity and survival
  • Encouraging nerve cell regeneration
  • Increasing dopamine levels, a brain chemical linked to memory formation
  • Providing strong antioxidant protection

All of these supportive actions can help your brain triumph over unavoidable memory thieves. And when citicoline gets put to the test, the results have been overwhelmingly positive.

Your Brain Works Better With Citicoline

Scientists have been studying citicoline for decades, documenting all of its brain-loving effects. And citicoline does not disappoint, especially in human clinical trials:

  • One clinical study showed that in just 6 weeks, citicoline helped increase ATP levels by 14% and boost healthy phospholipid production by 26% in healthy adults.[14]
  • Another found that taking citicoline for 12 weeks improved memory performance overall, specifically episodic memory, in healthy older adults.[15]
  • A 2023 clinical trial showed that long-term use of citicoline was safe and well-tolerated, delivering steady benefits for cognitive function.[16]
  • In a placebo-controlled clinical trial, subjects that received citicoline daily for just two weeks saw improvements in attention and visual working memory.[17]

Bottom line: Your brain loves citicoline and all of the beneficial support it delivers.

Support Peak Cognition With Just Thrive Memory and Focus

It’s never been easier—or tastier—to give your brain the love and support it needs for lightning-fast recall and razor-sharp focus.

Imagine bumping into that neighbor and remembering their name without hesitation…knowing immediately where you left your keys…and crushing the crossword puzzle.

Just Thrive Memory and Focus gummies were designed with your brain in mind, delivering herbs and nutrients that support peak brain function. Powered by citicoline, Memory and Focus also contains a beneficial daily dose of:

  • CognatiQ® coffee fruit extract
  • Vitamin B12
  • Vitamin D3
  • KSM-66® Ashwagandha root extract
  • Lion’s Mane

All of these powerful natural ingredients give your brain the tools it needs to produce clear memories and sharp focus…packed in delicious gummies that make supporting your brain a true daily treat.

>> Sign up to be notified when Memory and Focus is launched.

Not sure if Memory and Focus is right for you? We’ve got your back!

Every Just Thrive purchase is covered by our Bottom of the Bottle, 100% money back guarantee.

So you can try Memory and Focus to see how well it works for your brain power…and we’re betting that you’ll notice some positive benefits.

But if for any reason you don’t feel a difference, you can ask for a full product refund at any time. Even if it’s 3 months or 3 years later. And even if the bottle is empty! You’ll get your money back any time, no matter what.

>> Don’t miss out! Be the first to know Memory and Focus is available. Click here to sign up for notifications.

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  2. Kandlur A, Satyamoorthy K, Gangadharan G. Oxidative Stress in Cognitive and Epigenetic Aging: A Retrospective Glance. Front Mol Neurosci. 2020;13:41. doi: 10.3389/fnmol.2020.00041.
  3. Semmens EO, et al. Air pollution and dementia in older adults in the Ginkgo Evaluation of Memory Study. Alzheimers Dement. 2023;19(2):549-559.
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  5. Gaspar L, Bartman S, Coppotelli G, Ross JM. Acute Exposure to Microplastics Induced Changes in Behavior and Inflammation in Young and Old Mice. Int J Mol Sci. 2023;24(15):12308. doi: 10.3390/ijms241512308.
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  9. Salim S. Oxidative Stress and the Central Nervous System. J Pharmacol Exp Ther. 2017;360(1):201-205. doi:10.1124/jpet.116.237503.
  10. Olesen MA, Torres AK, Jara C, Murphy MP, Tapia-Rojas C. Premature synaptic mitochondrial dysfunction in the hippocampus during aging contributes to memory loss. Redox Biol. 2020;34:101558. doi:10.1016/j.redox.2020.101558.
  11. Świątkiewicz M, Grieb P. Citicoline for Supporting Memory in Aging Humans. Aging Dis. 2023;14(4):1184-1195. doi:10.14336/AD.2022.1014.
  12. Jasielski P, Piędel F, Piwek M, Rocka A, Petit V, Rejdak K. Application of Citicoline in Neurological Disorders: A Systematic Review. Nutrients. 2020;12(10):3113. doi:10.3390/nu12103113.
  13. Kansakar U, Trimarco V, Mone P, Varzideh F, Lombardi A, Santulli G. Choline supplements: An update. Front Endocrinol (Lausanne). 2023;14:1148166. doi:10.3389/fendo.2023.1148166.
  14. Silveri MM, Dikan J, Ross AJ, Jensen JE, Kamiya T, Kawada Y, Renshaw PF, Yurgelun-Todd DA. Citicoline enhances frontal lobe bioenergetics as measured by phosphorus magnetic resonance spectroscopy. NMR Biomed. 2008;21(10):1066-1075. doi:10.1002/nbm.1281. PMID: 18816480.
  15. Nakazaki E, Mah E, Sanoshy K, Citrolo D, Watanabe F. Citicoline and memory function in healthy older adults: a randomized, double-blind, placebo-controlled clinical trial. J Nutr. 2021;151(8):2153-2160. doi:10.1093/jn/nxab119. PMID: 33978188; PMCID: PMC8349115.
  16. Bermejo PE, Dorado R, Zea-Sevilla MA. Role of citicoline in patients with mild cognitive impairment. Neurosci Insights. 2023;18:26331055231152496.
  17. Al-Kuraishy HM, Al-Gareeb AI. Citicoline improves human vigilance and visual working memory: The role of neuronal activation and oxidative stress. Basic Clin Neurosci. 2020;11(4):423-432.