That search led us to the foundation of health itself - the gut microbiome - and to a brilliant microbiologist named Kiran Krishnan.

Kiran shared our passion for challenging the status quo, and his groundbreaking research on the probiotic industry exposed an uncomfortable truth: The probiotics people trusted were failing at their most basic task – Reaching the gut alive. We knew there had to be a better way, but after months of trying to find a brand that could survive, we knew what we had to do: Create our own.

In 2013, we disrupted the probiotic market by launching Just Thrive Probiotic – The first spore-based probiotic guaranteed to arrive 100% alive in your gut.

We started by sharing it with our family and closest friends. The transformations we witnessed were incredible. Better digestion. Healthy immunity. More energy. Better sleep. The results spoke for themselves.

Today, Just Thrive has helped tens of thousands of people worldwide achieve even their most ambitious health goals. But what matters most isn't just that our products work - it's that we're helping people truly feel better, naturally.