Just Calm by Joot – Just Thrive
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See Why Stress Is No Match For The Just Calm

“Wait... What is Joot?!”

Discover the story behind your new favorite word

Just Calm: Your Secret Weapon For Switching Off Stress

These days, stress seems to hit us from every possible angle in any environment at any time, day after day.

Unfortunately, all that stress can have a serious impact on your immune, digestive, respiratory, and cardiovascular system…

And of course, it can do a number on your cognitive and mental health.

Wouldn’t it be nice if you just had an off switch?...

An easy way to reboot and reset so that you could quickly find a calm, clear, and positive way to handle whatever life throws at you?

Enter Just Calm – The breakthrough new stress management and mood support formula.

Enter Just Calm – The break- through new stress management and mood support formula.

Here’s what makes it so radically different from anything you may have tried before:

It proudly features the proprietary “psychobiotic” strain known as BL 1714™.

Psychobiotics are a new class of products with beneficial bacteria that can support your mood, cognition, and emotional health…

And BL 1714™ is the most heavily researched and scientifically verified strain available.

In fact, numerous studies have shown that BL 1714™ can be an absolute powerhouse in the fight for your mental well-being because it:

  • Quickly promotes a healthy response to everyday stress
  • Encourages a steady, serene, and balanced mood
  • Drives mental clarity, focus, and alertness
  • And even supports great energy and optimal sleep

Imagine being able to turn down the noise and turn up the calm with one addition to your daily routine that takes just seconds to implement…

This is true stress management support that’s built for the modern world.

So bring on the insufferable rush hour traffic… The deadlines and mounting pressure at work… And the relentless, miles-long to do list…

With Just Calm, you’ll have the unfair advantage of feeling cool, collected, and in control.

The Just Calm Difference:

Just Thrive Probiotic

The only stress/mood product to combine proprietary BL 1714™ with brain nourishing B vitamins

Just Thrive Probiotic

Microbiologist-formulated and pharmaceutical grade

Just Thrive Probiotic

Vegan, Paleo, and Keto-Friendly

Just Thrive Probiotic

Free of wheat, dairy, soy, sugar, salt, nuts, and non-GMO

Proven to:

Just Thrive Probiotic

Help you manage stress, turn down the pressure and noise, and champion a healthy mood

Just Thrive Probiotic

Maintain healthy cortisol levels

Just Thrive Probiotic

Drive peak cognitive function and great thinking

Just Thrive Probiotic

Promote vitality and support better sleep quality

JOOT: Just Calm

A revolutionary “psychobiotic” targeting stress, concentration, sleep, and mood. Features the proprietary BL 1714™ that drives healthy cortisol levels, cognition, and easy stress management.
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Why Just Calm is Superior Mood Support

1. Proprietary Well-being Power

Just Calm features BL 1714™, the most heavily researched and scientifically-verified mood support probiotic in the industry. For you, that means no guess work, and no unknowns. You can feel confident you’re giving yourself and your family the best..

2. Maximum Mood Harmonizing Potency

Nearly every mood product on the market fails to survive the trip through your harsh stomach acid. Just Calm strains are protected by a Mother-nature-made coating that allows them to pass through the stomach and remain fully potent to deliver maximum impact.

3. Clinically Verified And Effective

In a recent study involving 44 healthy adults, scientists measured the effects of 4-week BL 1714™ supplementation on stress response and neural activation. The findings show that BL 1714™ conclusively supports brain coping mechanisms and a positive mood.

4. Proven To Promote Great Thinking

Using an EEG to measure brain activity, researchers found that taking BL 1714™ encouraged theta wave activity. This brain wave is linked to a healthy stress response and can help you enter a flow state (ie: an effortless state of focus and concentration).

The Devastating Impact of Stress On Your Health

According to studies 8 in 10 U.S. adults feel so much stress they say it’s affecting their physical well-being.

While headaches, sleep​​ loss, and low energy are common examples of stress working against us…

It’s also linked to some of the world’s most persistent health problems, like:

  • Heart disease…
  • High blood pressure…
  • Obesity…
  • Diabetes…
  • Autoimmune disease
  • Liver dysfunction…
  • And of course, anxiety and depression…

But it’s not just our health that’s being impacted.

Financially, it’s estimated that U.S. businesses spend $300+ billion every year on health care and lost work days linked to stress…

And on the home front, nearly 10 million Americans are currently providing care to a family member with a stress-induced emotional or mental illness.

Stress is a problem that impacts us all, and its presence is inescapable.

The solution, then, is not to simply stick our heads in the sand and hide from stress, but rather to find effective ways to manage it...

Which begs the question…

What are you doing to manage the stress in your life?

Daily exercise? Great!…

Deep breathing ritual? Wonderful…

Week-long meditation retreats? Next level!…

A well-rounded approach may be time consuming, but always a smart move...


In our always-plugged-in, ever-busy world, the pressure and noise we all have to face is reaching uncharted levels…

Which is why, in the daily fight for our mental well-being, we could all use some help...

The Unmatched Benefits of Just Calm

Just Calm represents a revolutionary new approach to counterbalancing stress and overwhelm, and uplifting your body, mind, and soul.

Its power comes from the proprietary might of the heavily researched “psychobiotic” BL 1714™.

This unparalleled, probiotic strain is clinically proven to support:

  • Easy stress management
  • Mental health and stability
  • Peak cognition and focus
  • Neurotransmitter production
  • And overall feelings of well-being

In a recent 4-week human trial, BL 1714™ reduced perceived stress, improved memory performance, diminished mental fatigue, positively supported brainwave activity, and improved ability to handle occasional stress and overwhelm.

Even better, Just Calm’s one of a kind formula pairs the power of BL 1714™ with the brain-nourishing strength of 3 targeted B vitamins.

A deficiency of B vitamins is linked to elevated cortisol levels and reduced levels of serotonin which can rapidly feed feelings of tension and difficulty concentrating.

However, studies show that supplementing with B6, B9 and B12 can:

  • Drive neural processes in the brain
  • Help maintain brain gray matter – a structure important for healthy cognition
  • Support optimal neurotransmitter function
  • And promote a bright and healthy mood.

The combined potency of BL 1714™ plus the trio of B vitamins makes Just Calm a mold-breaking new tool for your stress management tool belt...

And you can feel good knowing that these ingredients are clinically tested effective in supporting your best cognition, brain health and stress coping abilities.

Make Just Calm your new secret well-being weapon against the effects of stress to keep calm, carry on, and win the day, every day.

The Most Trusted,
Clinically-proven Products

Just Thrive is confidently recommended by some of the most
trusted names in the health industry:

Q: What is Joot?
A: The new Just Thrive brand expansion

“Joot” is the joyous new brand expansion from Just Thrive.

Just Thrive will continue to help you take control with foundational immune, digestive and total body solutions…

And with Joot, the goal is to elevate your mood and cognitive health even higher.

But what on earth is a “Joot”?

Great question! Could it be…

  • Getting an unexpected but fantastically genuine compliment
  • Climbing into bed with clean, warm sheets after a long day
  • Remembering the name of something you thought you’d forgotten
  • Or the sudden urge to laugh and do the happy dance

Congratulations!... Whatever answer you selected – You’re right :)

When it came time to come up with a name, we wanted to choose something… Unique.

Something that sounded forward-thinking yet familiar, level-headed yet unconventional.

Because in truth, Joot offerings are truly atypical in their makeup and unmatched in their effectiveness.

Whether you’re…

  • Feeling the ever-increasing pressure and noise from the world around you…
  • On the hunt for clever ways to optimize so you can reach your next performance peak…
  • Or caring for your family, and want a natural way to reboot your feel-good and support your best mood and cognition…

Now, you can “just Joot.”

But where did the word “Joot” even come from?

Much like the inventiveness of our products, the word was born from a (rather short) Just Thrive group think session.

Right off the bat, we loved the “OO”… Yes, it’s synonymous with James Bond lore, but did you know?

Double-O actually means, “advanced, boosted, and upleveled.”

Some even believe that two O’s are good luck, which might explain why many of today’s most iconic companies have a double-o in their name:

Yahoo, Google, Zoom to name a few.

With the O’s in place, we simply lifted the J and T from Just Thrive and finalized this fresh addition to the health lexicon.

When you choose to Joot, you can feel confident that you’re helping usher in uber-positive changes for your body, mind, and spirit.

In fact, it’s our mission to make Joot the new standard in powerful, clinically proven wellness solutions that have the greatest health-transformation potential.

Because after all: We are nothing without our health.

And nothing should stand in the way of you feeling your best, and achieving even your most ambitious health goals.

Reviews from some of our

Happy Customers

Customer Reviews

Based on 15 reviews
Jessica Mota
NPS score:
Likes: I do feel much more calm.

Just Calm by Joot

Carol Schaefer
NPS score:
Likes: It's from a reputable company with a lot of research behind it.
Improvements: Nothing. Great customer service.
Good product

I believe this is a quality product. It just didn't work for me for some reason. People are so individual. I appreciate being able to give it a try.

Heather Moderow
It might have made a difference too soon to tell

I finished my first bottle and while I can't know if this was the main driver, but it correlates with a few weeks of not feeling so bad. I want to try it for atleast another month

Beth Russell
NPS score:
Improvements: Larger bottle more pills
I am calm. Really. For the first time ever.

Sweet. Wish I new sooner.

Christine O’Neal
NPS score:
Improvements: To make the product available in Canada. The shipping costs and delivery time make this product hard to recommend to my peers:
Probiotic to improve mental health

My daughter and I have been taking the product for four weeks. I haven’t really noticed much of a change, but I am willing to continue taking it as the scientific studies seem promising.

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